Brand Identity
2026
Maison Vela
A quieter kind of luxury for a Parisian fragrance house moving into its second decade.
Client
Maison Vela Parfums
Services
Strategy, Identity, Packaging
Year
2026
(Case study)
The brief
Maison Vela had a cult following and a brand that no longer matched the bottle. Twenty years of quiet growth had left them with three logos and no clear voice.
Our approach
We stripped the identity back to a single serif wordmark and a palette pulled from the house’s original glass. Packaging moved to uncoated stock with blind embossing, so the product does the talking.
The outcome
The new system rolled out across 42 boutiques in nine weeks. Online conversion rose 31% in the first quarter after launch.
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