UI/UX Design
2025
Ilse
A design system and shopping experience for an independent womenswear label.
Client
Ilse Ready-to-Wear
Services
Design System, E-commerce UI, Art Direction
Year
2025
(Case study)
The brief
Ilse is an independent womenswear label moving from wholesale to selling direct.
Our approach
We built a design system and a shopping experience that put the clothes first: generous imagery, calm typography and a checkout in three steps.
The outcome
Online revenue overtook wholesale within the first year, and returns dropped by a third.
(Keep exploring)